Anaida's Videos

THE ANAIDA
VIDEOS

FACT FILE

Hoo Halla Hoo was the first fully animated video from India.

Hotline (1994)

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The first single from an Indian pop singer, this song, along with its video, announced the entrance of Anaida on the music scene. Later included in the album Love Today Hai Nahin Aasaan,

The video showcased her talent as a dancer comfortable both with Western and Indian styles. It was the first solo direction of Ashish Chanana while its choreographer Arshad Warsi is now a film star. Anaida choreographed her own solo dances, a practice continued through most subsequent videos.

Another memorable feature was the appearance of Maria Goretti, the MTV VJ, and Luke Kenny, who also became a VJ with Channel V later.

CREDITS FOR VIDEO
Choreographed by Arshad Warsi

Solo dances choreographed by Anaida

Directed by Ashish Chanana

Love Today Hai Nahi Aasaan (1995)

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Title song of the album with the same name, this was one of the earliest hits of Anaida. Like Hotline, the video also showcased Anaida's talent as a dancer comfortable both with Western and Indian styles. "Love today…." was the first Indian pop video to be choreographed by ace choreographer Saroj Khan.

CREDITS FOR VIDEO
Directed by Ashish Chanana

Choreographed by Saroj Khan

Arabic dance sequence choreographed by Anaida

Oova Oova (1996)

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One of the greatest hits of Indian pop music of all times, this song was included in the album Nazuk Nazuk. The video presented Anaida as an actress equally at ease with comedy. At a time when Indian pop was very much influenced by glamour Anaida chose to portray a deglamourized, simple girl and showed her versatility and love for experiments once again. This was the debut video of directors Sanjay F. Gupta and Colossus.

CREDITS FOR VIDEO
Choreographed by Anaida

Directed by Colossus, Sanjay F. Gupta

Anaida recalls about the making of this video:

"Everyone I met regarding the video took one look at me and all they could think of was this HOT video, where I am the dream girl and I am oh so sexy, blah blah. That's not what I wanted. Then I met this new agency called Colossus, who hadn't made a single video or film yet. I met them, Ajay (one of the partners) came up with the Oova Oova story along with another partner. They said they wanted a simple girl next door look, innocent in love, etc. I heard their story, saw their storyboard and decided, that' it, they are the guys I wanna work with. They got Sanjay Gupta (who was a cinematographer /camera man till then), to co-direct and shoot the video. It was their success story (and they are separate and both amongst the biggest directors today)."

Hoo Halla Hoo (1996)

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The video was the first fully animated 3D video ever produced in India, scripted by Anaida herself. It took over six months
in the making.

Though an outright funny video, Hoo Halla Hoo showcased many aspects that were to appear in full bloom in Anaida's more serious, later work, such as Quest.Descending from the heavens as a gift of God to the opposite sex, Anaida appears as evoking passion in every heart she meets, from the dead king in Taj Mahal to a fearsome shark in the middle of the ocean who leaves his prey in order to court Anaida who is surfing in a bubble! The whole drama was pregnant with allusions to history, mythology and the contemporary world, and Anaida's act of coming out as a goddess before devoted priests was just a light-veined pointer to her later featuring as a female messiah crucified in an oil mill (Quest).

The video won a number of awards including Hope 96 for best animation.

CREDITS FOR VIDEO
Script by Anaida
Choreography by Anaida
Directed by Designmate

Hakuna Matata (1996)

The Hindi version of a song from Walt Disney's super hit animation movie The Lion King. It was the first time that Walt Disney decided to produce a version of one of their popular tracks in another language. Anaida was chosen to sing the song along with Baba Sehgal. The song was accompanied by a video.

Anaida had to proceed to the shoot despite a very high fever, a bad case of conjunctivitis and an injured foot! She often jokes about the dark glasses she sported during the video to cover her swollen eyes!

CREDITS FOR VIDEO
Choreographed by Longie

Directed by View Point

O Malu Malu (1997)

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The title track of the album by the same name, this song is an all time favorite in both India as well as the Middle East, while the video of the title track was co-directed by Anaida herself. The video also used Anaida's talent as an excellent choreographer for Arabic style of dancing, something she had displayed earlier in Love Today.

CREDITS FOR VIDEO
Director of Photography Sanjay F. Gupta

Choreographed by Jenny Kong

Solo dances choreographed by Anaida

Directed by Anaida and Sanjay F. Gupta

Hum Sab Ek Hai (1997)

Anaida was the first to release a pop song to celebrate India’s Golden Jubilee (50 years of independence). The song was originally titled "Vande Matram" but later changed to "Hum Sab Ek Hai". The song was accompanied by a video.

CREDITS FOR VIDEO
Choreographed by Toby; Directed by Colossus

Anaida (1997)

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Anaida describes the song, the accompanying video and the entire project for her as "magical." Sung in Greek and Hindi, this song was a dedication from Stefanos Korkolis, the Greek pop superstar, classical pianist and composer to the beautiful and talented singer whom he had invited to Greece to sing the duet for his forthcoming album.

Quest (1998)

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Anaida surprised the audience and critics alike with this English song for the film Bombay Boys (1998). An extremely alternative track, the song 'Quest' showcased her range and versatility as a vocalist and her incredible talent to break new grounds with every new project -- being equally comfortable and convincing with extremely diverse styles of music and singing. Accompanied by a video, 'Quest' was well received and remains one of her most favorite tracks.

The video to accompany the track from Bombay Boys, was exceedingly experimental for the Indian market but was well-received.

The number was later re-recorded as the title song for Anaida's new maxi-CD, Quest. Part of the footage from the video is retained in the forthcoming version accompanying the maxi-CD.

CREDITS FOR SONG
Lyrics by Tara Sahgal

Music by Ashutosh Phatak

CREDITS FOR VIDEO
Directed by Kezad Gustad

(P)1998 BMG Crescendo (India) Pvt. LTD

Oonchi Neechi (1999)

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The song and the video both followed a new trend, so different from what she had done before -- as she put it herself, the video was "as simple as simple could get!" The song itself is Anaida's personal favourite among all Hindi numbers she has sung.

CREDITS FOR VIDEO
Directed by Sanjay F. Gupta

Kaachi Kali (1997)

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With Kaachi Kali, Anaida teamed up with ace choreographer Saroj Khan once again. The video targeted at the family audience was light-hearted and peppy.

CREDITS FOR VIDEO
Choreographed by Saroj Khan

Directed by Colossus

Black Is Black (2000)

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Anaida's version of an old dance number, this was recorded for an alternate movie from Bombay, Split Wide Open. The song was accompanied by a video for music channels.

CREDITS FOR VIDEO
Choreographed by Anaida & Toby

Directed by Dev Benegal

Quest (2000)

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To accompany the international release of her album Quest, Anaida shot some new sequences to re-edit the video. "Alternative, experimental, dark, hopeful and complex," is how Anaida described it.

Quest also allowed Anaida to get behind the camera to direct the video for the title track. Retaining footage from the previous video shot for the Bombay Boys project, she has re-shot and re-edited the video to suit the song's fresh version. She says, "This song was so personal and there were so many things I wanted to convey both visually and musically, that it just seemed best to do it myself."

Piya Bina (2001)

This video accompanies a new song from Anaida's latest album The Greatest Hits of Anaida.

Choreographed by Anaida and Jai Burade (better known for film assignments), fashion and style by Rakhee (Ellee Magazine) and directed by Sameer Hafi for Iconoclast.